Toyota IQ concept car is a small design changes, an Elegant concept car that challenges conventional thinking of automotive hierarchies: small yet spacious, premium yet small. Realized through the vision that is very compact, highly space efficient, environmentally friendly vehicle that maximises the urban lifestyle of the European-style metropolis.
Toyota IQ concept that has been made in the ED2, Toyota advanced European design studio in the south of France, working under the Toyota design philosophy of Vibrant Clarity - design the future, intelligent and energetic while holding a clarity of purpose and function of the car.
Toyota IQ concept is designed to reflect the Special and improve the lifestyle of the owner. In the urban environment, people want to express themselves through dynamic and on-the-edge design, but at the same time rational factors such as size, functionality and CO2 emissions can not be ignored. Bringing these contradictory aims together in synergy critical to the iQ concept, and is a way of thinking we call the 'J-factor', a philosophy at the heart of all our activities.